Newsletter Angstbesiegerstoff

Marketing insights with added value

Here's our #AngstBesiegerStoff

#AngstBesiegerStoff is our German-language agency newsletter with tips, interesting facts and news from the marketing world. It is published once a month and is of course for free. In addition, the subscription can be terminated at any time.

But we should warn you, our loyal readers mirroring: once subscribed, you never want to miss the marketing content anymore.

Marketing
For all those who are wondering: Why the name

#AngstBesiegerStoff"

The name is derived from our campaign called #GermanAngstBesieger®. The campaign describes a typical German behavior: When it comes to making bold decisions, German companies often hold back. Too much responsibility, fear of failure and a high level of effort lead to skepticism, hesitation and fear.

As a result of this behavior, innovations are prevented, existing things are just developed further rather than revolutionized. The #GermanAngstBesieger® campaign counters this development with various methods and approaches. Conclusion: Be brave!

Newsletter Angstbesiegerstoff

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Insights

Integrated expertise in consulting, creativity and technology as well as data and event management

01.

Human-centric
marketing concepts

We advise companies over the long term. We focus on people and markets to develop individual marketing concepts — inspired by data, measurable and pertinent for all relevant channels. Our consulting approach produces unique brand personalities and convincing, creative communication strategies. Our motto? Success requires groundwork. We conduct analyses and workshops to get to know and understand the target groups and markets of our customers.

  • Marketing consulting
  • Workshops & lectures
  • Campaigns & activation
  • Brand identity
  • Business & customer intelligence
02.

Creative
content production

Our creative work guarantees analytical depth based on solid values. Our attention to detail helps us reach people through compelling brand experiences. We rely on unique messages and real stories — stories that we bring to life through such production methods as photo and video shoots. Packaged in a bespoke design, guided by a creative central idea and with an eye on the relevant target group, we create professional, high-quality content productions for all relevant channels.

  • Copywriting
  • Visual design
  • Motion design
  • Media production
03.

Innovative
web technologies

We use our expertise in technology to create individual touchpoints, spotlight brands in digital environments and continuously develop visibility through immersive and reactive web experiences. This is achieved by leveraging intelligent solutions that streamline marketing and sales processes and reduce the long-term workload. To do this, we use the right tools, the appropriate mindset, innovative processes and holistic and individual strategies geared to performance, agility and security.

  • DevOps
  • Web XR
  • Corporate websites
  • Web animation
  • Platforms
  • E-commerce
  • Process solutions
04.

Data-driven
marketing management

Good-by gut feeling. We use valid data to identify trends and gain valuable insights for interacting with the target group at every point along the customer journey — both digital and analog. We rely on an integrated, performance-oriented approach and combine data analytics with creative campaigning. The result: communications strategies that cut across media and personalized brand experiences that work.

  • Paid media
  • Data analytics
  • Social media
  • Content marketing
  • Search engine optimization (SEO)
  • CRM-based marketing
05.

Inspiring
live experiences

We create live and lasting brand experiences — digital, real and hybrid. With your eyes firmly fixed on creative and compelling formats appropriate for the target group, we stage in-person events, deliver unique moments and create lasting memories. We provide support in all phases of event planning and implementation. This starts with conception and coordination, continues through participant experiences and embraces holistic support of live and studio productions of formats similar to TV.

  • Corporate events
  • Hybrid solutions
  • Live streaming
  • Event services
Buyer Persona Institute
Deutscher Marketing Verband
eigenland
German UPA
Google Partner
HubSpot Provider
OctoberCMS
TYPO3

Ready for your TMC moment? – Get in touch.